Rating: - Not impressed - Poor Signal quality
I bought this for the intention to have DAB radio in the car.
It worked fine with the car at a stand still, but once on the move every 30 minutes approx you would have to find a different FM station.
I had to keep finding a new FM station which would distract me away from my driving making this product a hazard in my opinion.
I have now returned this item and i would stongly not recommend this product to anyone.

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Rating: - Not impressed so far
I installed mine yesterday, and positioned the arial where shown on the instructions. I then removed the trim and ran the cable out of sight before tucking it neatly behind my dashboard along to the unit. Would it pick up any DAB stations? Nope. I then tried it trailing the arial cable in a sort of 'zig zag mess' across my dash, and it picked up 52 stations in no time at all. Great I thought; I can live with a messy cable right across my dash - just about. I then decided to drive off, thinking all was well at last - wrong. Whilst in motion, the signal cuts out and is, quite frankly, worse than dear old medium wave. My Tom Tom seems to interfere with it, as does my iPod dock - not to mention my rear window demister! Think twice before investing in one of these - unless you want one going cheap on eBay quite soon!

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Rating: - Very disappointing
From other reviews this product looked great and would give me DAB radio in the car. The reality was sadly disappointing. Since receiving the radio in July two of them have failed. When they have worked they've generally been fiddly to use and seem to lose the DAB station easily. On a long journey i've found it necessary to change the FM frquency as local station overpower the DAB.

All in all a real shame as I like Pure DAB radios and have been pleased with the domestic models we have purchased.

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Rating: - Unimpressed...
Must have had this DAB in car radio about a year now so I reckon I am in a good position to provide an objective review so here it is.
As other reviewers have pointed out the aerial is sub-standard, you are forever loosing signal strength (I tried re-tuning as instructed but has no effect)which is really frustrating.
Changing stations on the move is awkward especially if you store more than 4 stations.
The set up is relatively easy but you end up with intrusive wires trailing everywhere.
The arm that holds the radio to the windscreen is also poor quality constantly wobbling until mine actually broke off today!! (where the arm attaches to the sucker) obviously a weak point unless mine was faulty.
Whatever I Won't be repairing it as I had pracically stopped using it due to the combined faults already mentioned.
Not surprisingly my conclusion is this is a poor product, a waste of money unsuitable for purpose, which came as a real shock to me as i have a Pure Evoke DAB radio at home which is a superb piece of kit.

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Rating: - Good product let down by poor internal areial
I bought the Pure Highway having had a DAB radio in my previous car (a first generation Blaupunkt unit with external aerial). There were almost no places in the South East where I lost the DAB signal.

It was quick and easy to set up although I did not use the FM transmission option as my radio has an aux input.

The Pure unit, with internal aerial, constantly dropped out - sometimes only for a second or two. Very frustrating! You could see the signal strength meter jumping up and down all the time. I had expected better.

Apart from that, the unit was fine - although more pre-sets would have been nice.